Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program.

Loyalty Programs 109

Loyalty Programs Loyalty Airlines Retail 109

ShepHyken

APRIL 6, 2020

My Comment: I’ve always preached that there are two types of loyalty programs. The first is based on creating enough value through the experience the customer would never want to go anywhere else. The other is more of a marketing program that rewards customers for coming back. The concept is simple.

Article 75

Article 2020 Customer Service E Commerce 75

ShepHyken

JUNE 20, 2016

My Comment: If you asked me to list the three of the most customer centric companies, I would have guessed two out of three correctly (and you probably would, too). Here are three great companies, Amazon, Southwest Airlines and TD Bank (I wouldn’t have guessed this last one), that are relentless when it comes to being customer focused.

2016 78

2016 Article Customer Service Loyalty Programs 78

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks. This could include targeted discounts, exclusive deals, or customer loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks. This could include targeted discounts, exclusive deals, or customer loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySparrow

SEPTEMBER 20, 2022

“Make sure every single employee in your company knows precisely what value your customers are seeking and how he or she can impact it.”. When the goal is to keep your customers happy, ensure you pass the message to your employees. Train them in such a way that they know that all decisions will be customer-focused.

Customer Success 52

Customer Success Airlines Net Promoter Score Advertising 52

Pointillist

MAY 23, 2018

Customer journey mapping is an effective approach for transformation initiatives aimed at creating a customer-centric culture. Work with executive leadership to use your customer journey mapping framework as the starting points in leadership meetings, where business performance is being reviewed, evaluated, and acted upon.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90