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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

The Secret Ingredients of a CX-Led Company Culture by Steven van Belleghem. CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. Here, he shares an article focused on culture. Being Customer-centric Starts With A Top-Notch Employee Experiencestanley by Stanley Huang.

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Top 5 Customer Service & CX Articles for Week of December 18, 2023

ShepHyken

Customers accumulate points for every pound they spend to earn discounts on future products and services. The exchange is straightforward: customers get benefits; the brand gets loyal customers. So, imagine if you combined the two: a good loyalty/ incentive program (points, perks, etc.)

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5 Top Customer Service Articles of the Week 1-10-2022

ShepHyken

For years I’ve preached that not upselling when it’s right for the customer, is bad customer service. 12 Strategies Businesses Can Use to Show Appreciation for Their Customers by Rolling Stone Culture Council. Rolling Stone) Happy customers are the fuel necessary to run any successful business.

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5 Top Customer Service Articles of the Week 6-6-2022

ShepHyken

They could grow 10x faster, however, their obsession with their operational excellence, customer experience, and internal culture will not allow them to compromise any of those for more units and higher sales. My Comment: John DiJulius is one of the smartest customer service/CX experts on the planet. I love his articles.

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5 Top Customer Service Articles of the Week 4-11-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Or, do they?

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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

It’s important to note that these loyalty programs aren’t making customers loyal, but they are making them come back. While loyalty and repeat business may not be exactly the same, nobody should complain when your marketing efforts get customers to come back again and again. It’s baked into the culture.

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