B2C Customer Base Innovation Loyalty Programs 
Currency Alliance
OCTOBER 12, 2020
This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Loyalty comes from a combination of the characteristics of your product and/or service.
Currency Alliance
JUNE 19, 2019
Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.
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Currency Alliance
JUNE 11, 2019
The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.
SurveySparrow
JANUARY 7, 2021
Before the crisis, most SMBs weren’t much aware of the term called employee experience and its impact on customer engagement. Building an engaged customer base requires internal effort. For instance, Amazon Prime Wardrobe asks customers to complete a survey about their clothing style and fitting preferences.
Pointillist
MAY 23, 2018
Identify and prioritize opportunities to improve the customer experience. Visualize a “future-state” customer experience to spur innovation. Communicate and align the organization around a customer-centric model. Cross-Channel Campaign Management and Marketing Automation are Not Customer Focused.
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