Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. NEW IN 2018: B2B Community Innovator.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. NEW IN 2018: B2B Community Innovator.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. NEW IN 2018: B2B Community Innovator.

2018 40

2018 B2C Social Media B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. B2B Community Innovator. B2C Community Innovator.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. B2B Community Innovator. B2C Community Innovator.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. B2B Community Innovator. B2C Community Innovator.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. B2B Community Innovator. B2C Community Innovator.

2018 40

2018 Social Media B2C B2B 40

Up Your Service

FEBRUARY 24, 2019

This day is packed with insights and innovations about technology, learning, and careers transformation to make service and society better. Another session is “Gearing-Up Your Customer Service”. What do you do when your customer base grows faster than expected. One session is called “Service When and Where you Need It!”

2019 40

2019 B2C Travel B2B 40

Second to None

APRIL 18, 2019

Building Trust with the Customer. Trust is key in any B2C customer relationship. As long as you provide a great customer experience, this type of marketing is beneficial in growing your customer base and increasing website traffic. Reducing Customer Effort and Collecting Data.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Ecrion

MARCH 10, 2020

As a B2C business leader, have you taken the time to get to know your client base? At first, this seems to be completely focused on how to improve your customer service. What you’re really looking for are insights that could lead to innovations. While that’s part of the equation, it isn’t all of it.

Net Promoter Score 74

Net Promoter Score E Commerce B2C Social Media 74

Second to None

APRIL 23, 2019

Business owners could become very familiar with their customers, learning their preferences and expectations through repeated interactions. The first major advancement that reshaped the B2C relationship was steam. [2] That being said, the focus has shifted towards retaining existing customers and building a loyal customer base.

B2C 84

B2C Transportation Social Media Entertainment 84

Currency Alliance

OCTOBER 12, 2020

And it does not matter if you are B2C, B2B, or B2B2C. Rather, I will explain why the industry is changing and why your company needs to collaborate with complementary brands in order to double or even triple engagement with customers. Innovation in markets has been going on for centuries. But, their leaders rejected innovation.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Lumoa

FEBRUARY 6, 2018

Technology advances will continue to inspire new innovations in customer experience. The top challenges I see are that everyone wants Customer Experience to be the latest and greatest. But, most companies will still continue to struggle with CX fundamentals. CX is a tough business.

2018 129

2018 Customer Experience Customer Centricity Culture 129

Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. While it’s true that B2B companies typically have fewer customers than B2C companies, there’s a flip side to this coin. The response rate has a massive effect on the statistical validity of any survey.

Net Promoter Score 148

Net Promoter Score B2B B2C NPS 148

Retently

JUNE 28, 2023

Apple implements a premium pricing strategy, positioning itself as a provider of high-quality innovative products.

Customer Satisfaction 146

Customer Satisfaction Net Promoter Score Fashion B2C 146

SmartKarrot

APRIL 24, 2020

The very first rule of business marketing often begins by stating the importance of a target audience and defining what customer base you are addressing. Smaller segments and targeted campaigns have been proved to increase open rates, click-through rates, and customer interest than average. Best Customer Segmentation Practices.

Net Promoter Score 12

Net Promoter Score B2C B2B Customer Success 12

Feedbackly

SEPTEMBER 26, 2018

And it is also of paramount performance when your customer base grows because there are countless examples of companies who are not able to efficiently scale their customer experience strategies. Expectations for B2C as well as B2B customers. And can we blame them? Don’t Forget About Your Mobile Experience.

Customer Experience 56

Customer Experience Social Media Feedback 2004 56

CXApp

JULY 31, 2018

Everyone today — your customer base especially — wants to receive the most up-to-date and accurate information , as soon as possible. In fact, 80 percent of business buyers — including B2B and B2C — expect companies to respond and interact with them in real-time.

Touchpoint 40

Touchpoint Communication B2C Interaction 40

CXApp

JULY 31, 2018

Everyone today — your customer base especially — wants to receive the most up-to-date and accurate information , as soon as possible. In fact, 80 percent of business buyers — including B2B and B2C — expect companies to respond and interact with them in real-time.

Touchpoint 40

Touchpoint Communication B2C Interaction 40

SmartKarrot

JULY 7, 2023

This analysis is an effective tool that provides powerful insights into growing a business through its existing customer base. This does not only provide opportunities for growth but also helps businesses in building strong customer loyalty. It can be utilized with ease by B2B and B2C businesses as well.

Customer Satisfaction 10

Customer Satisfaction Loyalty B2B Return on Investment 10

ChurnZero

JUNE 1, 2022

Finding the right solution takes continuous trial and error, steadfast persistence, and an eye for innovation. If you’re thinking about a product or service, either you’re going to bring [a customer] joy, you’re going to make them money, or you’re going to solve a pain point. That’s really making money.

Marketing 98

Marketing B2C 2022 Webinar 98

SurveySparrow

JANUARY 7, 2021

Before the crisis, most SMBs weren’t much aware of the term called employee experience and its impact on customer engagement. Building an engaged customer base requires internal effort. For instance, Amazon Prime Wardrobe asks customers to complete a survey about their clothing style and fitting preferences.

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

Lumoa

OCTOBER 31, 2018

Much of the improvement has been driven by advancements in product innovation and digital technology. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. CX is a tough business.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

ChurnZero

JUNE 1, 2022

Finding the right solution takes continuous trial and error, steadfast persistence, and an eye for innovation. If you’re thinking about a product or service, either you’re going to bring [a customer] joy, you’re going to make them money, or you’re going to solve a pain point. That’s really making money.

Marketing 52

Marketing B2C 2022 Webinar 52

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

Currency Alliance

JUNE 11, 2019

To be perfectly clear, this does not mean that any bank should cease to innovate around consumer-facing UX. In the DBS example, the incremental profit is a proxy for customers´ improved engagement, which will pay dividends for years to come. equates to $76m USD. For context, Monzo turned over £2.65m GBP last year ($3.3m

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

FEBRUARY 22, 2022

Need some real-world customer segmentation examples to better market and grow your B2B business? The first task a marketer should do, for any kind of business, is customer segmentation. B2B products are more complex than B2C, so to segment them properly, you need to look at a 360-degree angle.

B2B 52

B2B B2C Customers Marketing 52

Comm100

OCTOBER 16, 2018

Why amazing customer experiences matter. By 2020, customer experience (CX) will overtake price as a key product differentiator. While there are many ways to improve CX – ease of use, innovation, and speed are just a few – companies should be paying more attention to consistency and personalization. Complex queries? No problem.

Multi-Channel 53

Multi-Channel Customer Experience Innovation B2C 53

West Monroe

JANUARY 24, 2022

Companies still have plenty of headroom for growth and innovation—in product portfolios, pricing, and other areas—as part of the ongoing shift to SaaS or subscription-based business models. Pressure is mounting to invest or be left behind. Key trends.

2022 40

2022 B2B Chief Customer Officer Financial 40

SmartKarrot

JUNE 22, 2022

The case is the same with both B2C startups and B2B startups. Based on its efforts, a startup can grow into a unicorn and reach the 1$ billion valuation. For a B2B SaaS startup to become a unicorn, it needs to have certain qualities, including the ability to be innovative, agile, and consumer-focused. Technology-driven.

B2B 11

B2B E Commerce Reference Innovation 11

Magellan Solutions

FEBRUARY 24, 2022

And there are two types of lead generation : B2B and B2C. Whereas, B2C (Business to Customer) deals with getting the information of customers or consumers to make a sale. Every marketer has to deal with b2c lead generation and b2b lead generation at some point. . But is it advantageous all the time?

Social Media 40

Social Media B2B B2C Sales 40

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SmartKarrot

OCTOBER 12, 2022

It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers.

B2B 10

B2B Net Promoter Score Customer Success Customer Journey 10

Pointillist

MAY 23, 2018

Identify and prioritize opportunities to improve the customer experience. Visualize a “future-state” customer experience to spur innovation. Communicate and align the organization around a customer-centric model. Cross-Channel Campaign Management and Marketing Automation are Not Customer Focused.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

SuiteCX

JANUARY 19, 2015

Senior management leadership involvement is imperaDve • You need full buy-­‐in from all global and regional leadership regarding the scope of both Dme and financial investment; there needs to be significant socializaDon and visibility by execuDve leadership.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Kerry Bodine

NOVEMBER 15, 2017

Here are a few of the common pitfalls we’ve found: Assuming customers won’t want to come to your journey mapping workshop. Every single client we’ve worked with—both B2C and B22—has had a panic moment when they fear no one will show up for the research. What would you say are common pitfalls when doing the journey mapping process?

Webinar 48

Webinar Workshop Customer Journey Mapping Contact Center 48

Bold360

NOVEMBER 21, 2016

She is experienced with companies in the B2B and B2C industry sectors. “While a customer-centric culture is the new standard, according to Gallup…” 71% of B2B customers are not engaged across all industries and are at risk of being replaced; not because of products and services, but rather failing their customers.

2016 111

2016 2017 Customer Experience Social Media 111