Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable. equates to $76m USD.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SuiteCX

JANUARY 19, 2015

Senior management leadership involvement is imperaDve • You need full buy-­‐in from all global and regional leadership regarding the scope of both Dme and financial investment; there needs to be significant socializaDon and visibility by execuDve leadership.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40