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4 customer-based strategies health care can learn from retail

Alida

Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience. These customers eagerly await Apple’s newest releases or gladly roam their stores chatting with employees and testing devices.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Engaging employees.

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

This level of customization goes beyond just preferences and lets customers create truly unique products that resonate with their individual styles. Building Meaningful Loyalty Programs By leveraging customer feedback you can create meaningful loyalty programs that cater to the expectations and preferences of your customers.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable. equates to $76m USD.

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70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

This is your opportunity to keep the customers who already trust your products and services.”. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. You can even reward them by creating a loyalty rewards program.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Loyalty’ must be delineated from ‘points programs’ or ‘rewards programs’.

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