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How Hong Kong’s top brands lead with relationships

Alida

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. Asia Miles: Lead innovation with insight-driven strategies and design thinking. From big data to insight.

Brands 124
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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

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4 customer-based strategies health care can learn from retail

Alida

Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience. Encourage engagement and positive behaviors with tech-enabled rewards programs.

Retail 154
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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

It also stores all your travel reward program membership numbers, your points, and includes alerts about flights, seat trackers for crowded airplanes, and more. One innovation is using API partnerships to provide even more information to the travelers at the time it’s most relevant to them.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. You’ve probably seen this more often than you realize.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.

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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. James Lanyon, EVP, Strategy & Innovation: James’ restaurant and food background includes marketing and loyalty work for Pizza Hut, Chuck E. james.lanyon@materialplus.io

Brands 52