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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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4 customer-based strategies health care can learn from retail

Alida

Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience. Encourage engagement and positive behaviors with tech-enabled rewards programs.

Retail 154
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How Hong Kong’s top brands lead with relationships

Alida

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. Asia Miles: Lead innovation with insight-driven strategies and design thinking. Herbert So, AVP, market insight and consumer research, CSL Mobile.

Brands 124
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How CX Is Impacting Consumer Preferences For Emerging Fast-Casual Brands

Second to None

If it is supremely easy to log on and find your usual order, customers will undoubtedly come back to your brand, and many brands will increase the ante by offering loyalty rewards programs within their online ordering cycle. Consumer preferences in the fast-casual industry are shifting towards brands with a great Customer Experience.

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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. I am a huge fan since it has saved me more than once. What can you apply to your business?

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? improvement in sales.