Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences.

2018 40

2018 B2C Social Media B2B 40

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. And it does not matter if you are B2C, B2B, or B2B2C.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Lumoa

FEBRUARY 6, 2018

Technology advances will continue to inspire new innovations in customer experience. Is customer centricity already part of the company DNA and culture? Are there efficient processes in place for analyzing customer data or communicating customer insights? CX is a tough business.

2018 129

2018 Customer Experience Customer Centricity Culture 129

West Monroe

JANUARY 24, 2022

Companies still have plenty of headroom for growth and innovation—in product portfolios, pricing, and other areas—as part of the ongoing shift to SaaS or subscription-based business models. Microengagement requires a detailed and targeted understanding of customers at different stages along their journey.

2022 40

2022 B2B Chief Customer Officer Financial 40

Feedbackly

SEPTEMBER 26, 2018

And it is also of paramount performance when your customer base grows because there are countless examples of companies who are not able to efficiently scale their customer experience strategies. Expectations for B2C as well as B2B customers. The ROI of Good Customer Experience. And can we blame them?

Customer Experience 56

Customer Experience Social Media Feedback 2004 56

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. To see why, visit their website , where you encounter various opportunities to earn points for many forms of non-transactional engagement.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Lumoa

OCTOBER 31, 2018

Much of the improvement has been driven by advancements in product innovation and digital technology. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. CX is a tough business.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Pointillist

MAY 23, 2018

Identify and prioritize opportunities to improve the customer experience. Visualize a “future-state” customer experience to spur innovation. Communicate and align the organization around a customer-centric model. Cross-Channel Campaign Management and Marketing Automation are Not Customer Focused. Journey Design.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

SmartKarrot

APRIL 24, 2020

The very first rule of business marketing often begins by stating the importance of a target audience and defining what customer base you are addressing. These segments are then treated with different engagement strategies. Segmented customer base improves your product and service to be more effective.

Net Promoter Score 12

Net Promoter Score B2C B2B Customer Success 12

Magellan Solutions

FEBRUARY 24, 2022

And there are two types of lead generation : B2B and B2C. Whereas, B2C (Business to Customer) deals with getting the information of customers or consumers to make a sale. Every marketer has to deal with b2c lead generation and b2b lead generation at some point. . But is it advantageous all the time?

Social Media 40

Social Media B2B B2C Sales 40

Bold360

NOVEMBER 21, 2016

She is experienced with companies in the B2B and B2C industry sectors. “While a customer-centric culture is the new standard, according to Gallup…” 71% of B2B customers are not engaged across all industries and are at risk of being replaced; not because of products and services, but rather failing their customers.

2016 111

2016 2017 Customer Experience Social Media 111

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

Currency Alliance

JUNE 11, 2019

To be perfectly clear, this does not mean that any bank should cease to innovate around consumer-facing UX. In the DBS example, the incremental profit is a proxy for customers´ improved engagement, which will pay dividends for years to come. equates to $76m USD. For context, Monzo turned over £2.65m GBP last year ($3.3m

Banking 40

Banking Loyalty Consumers Loyalty Programs 40