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What’s Your Signature? The Importance of Defining Brand Moments

Michelli Experience

In keeping with that message, I am excited to be blogging about one of my favorite leadership brands – Ed Mady and to use Ed as an example of the importance of creating signature moments that frame those “out of earshot” conversations. Ok, where is this going?

Brands 45
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Services Before Sales Sells More Chicken! (Disney Agrees)

Storyminers

Disney made his progress on purpose and by design (which is much harder—and more impressive—than today’s minimum-viable-product methods). This method of using the guest experience as the focal point for strategy has positive side-effects: It naturally instills service values into the culture. Look how much he got right!

Sales 45