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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception research It engages in ongoing research to monitor changes in brand perception over time. This involves tracking specific metrics or conducting regular surveys to assess shifts in customer attitudes. Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception.

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The complete guide to navigating social media advertising

BirdEye

Sponsored filters and lenses Sponsored filters and lenses use augmented reality technology to create an interactive user experience. They are usually in the form of face filters, and they usually feature the brand’s logo, unique branding style, new product, or a service to engage the users.