Stop alienating customers with inconsistent e-commerce experiences
Maru Group
JUNE 2, 2022
Consumers over 35 want an e-commerce platform that is vested in them now and in the long term. Based on this experience, Olga’s enthusiasm for the purchase was unsurprisingly diminished. E-commerce is a complex fulfillment system which can encompass warehousing, search, selection, payment, delivery, and returning of goods.
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