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What’s Your Signature? The Importance of Defining Brand Moments

Michelli Experience

While I can go on and on about Ed’s visionary leadership, ability to inspire teams to greatness, top-drawer guest experience delivery and his ability to manage in a crisis, I want to talk about Ed Mady’s signed baseballs. Ok, where is this going? Rather, we tend to remember flagship moments: the peaks, the pits, and the transitions.

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