Gainsight

JANUARY 25, 2023

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

Chief Customer Officer 52

Chief Customer Officer Effort Score Metrics Leadership 52

ChurnZero

MAY 29, 2020

It’s the amount of revenue your business will make from a customer over their average lifetime as a customer. Why it matters: Your ratio of CLTV to customer acquisition cost (CAC) tells you how profitable a customer will be over their lifetime compared against the marketing and sales costs spent to acquire them.

Chief Customer Officer 64

Chief Customer Officer Metrics Net Promoter Score Definition 64

ChurnZero

MARCH 28, 2023

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Chief Customer Officer 52

Pointillist

JUNE 6, 2018

I’ve got clients where the Chief Customer Officer reports directly to the CEO and where CX teams report to Marketing. I have seen CX teams stem from Sales because the Head of Sales realizes that retention is just as important as—if not more than—acquisition. Annette: It’s a mixed bag.

Customer Experience 40

Customer Experience Chief Customer Officer Customer Journey Mapping Metrics 40

Kayako

OCTOBER 23, 2017

Assign accountability for a customer feedback loop. For example, sales teams are accountable for their leads. For example, when I worked at Payfirma, the customer support team was put in charge of reducing churn. Sunan Spriggs, the Chief Customer Officer, calmly replied, “Exactly.

Feedback 54

Feedback E-support Net Promoter Score Metrics 54

Kustomer

SEPTEMBER 3, 2020

So, I mean, that’s a good marketing based question, but as you get into the sales cycle and get into the implementation of a product or service, what you’re looking for at that point is the wisdom captured in the effortless experience. It’s about customer loyalty. Or is our customer base in a state of decline?

Marketing 52

Marketing Effort Score Metrics Loyalty 52

ChurnZero

JUNE 17, 2022

This would be something that an operations team or an onboarding manager or even a chief customer officer could look at. We’ve got 68 customers in onboarding right now. Irit: Are these are your customer success managers or sales reps or onboarding managers? How much work was it on your end?

Metrics 98

Metrics Definition Engagement Measurement 98