Remove Chief Customer Officer Remove Financial Remove Touchpoint Remove Voice of Customer
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

The organizations that have been able to deliver on customer expectations during this pandemic are the ones surviving and thriving, while others that have failed to build digital transformation may be struggling. What is the right customer KPI in each of these different touch points doing your initial journey map as a hypothesis map.

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Why Customer Success is not Customer Experience

CloudCherry

Customer success only offers a small view of the customer experience. Customer experience encompasses everything from the very first touchpoint of a prospect to the moment a customer churns. Relying solely on customer success for customer experience will leave you with a big blind spot.

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Why Customer Success is not Customer Experience

CloudCherry

Customer success only offers a small view of the customer experience. Customer experience encompasses everything from the very first touchpoint of a prospect to the moment a customer churns. Relying solely on customer success for customer experience will leave you with a big blind spot.

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Putting customers at the heart of strategy: Q&A with Vision Critical Chief Customer Officer Kelly Hall 

Alida

Balancing budget constraints, departmental priorities and revenue growth against customer success can be a challenge, even for the most seasoned of executives. As the newly appointed chief customer officer at Vision Critical, Kelly Hall is well aware of these challenges. I was (and always will be) customer first.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

Chuck Robbins, the Chair and CEO (Chief Executive Officer) of CISCO has a prominent role in promoting customer-centricity. The focus of Cisco is now on improving customer experience at every touchpoint. The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

Chuck Robbins, the Chair and CEO (Chief Executive Officer) of CISCO has a prominent role in promoting customer-centricity. The focus of Cisco is now on improving customer experience at every touchpoint. The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic.