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4 customer-based strategies health care can learn from retail

Alida

Long after the Affordable Care Act spurred a shift from fee-for-service to value-based , patient-centric care, many health care providers are still at a loss. What does it look like, and how should providers implement it in their practices and hospitals? Encourage engagement and positive behaviors with tech-enabled rewards programs.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. Really, this is a rebrand of Vodafone’s existing program – but to very great effect. Engaging employees.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

i] Yet most strategies fail in the execution phase due to poor communications, lack of employee (or customer) buy-in, or overly ambitious objectives around the technology.[ii] The future represents much more collaboration among brands to serve common customers more effectively. demonstrating environmental responsibility.

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