Forrester's Customer Insights

OCTOBER 16, 2023

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online. This week, we saw a meaningful move at addressing data […]

Leadership 56

Leadership Culture Insights Communication 56

Customer Bliss

APRIL 27, 2018

Are some measuring customer satisfaction, some measuring customer effort scores, and some measuring NPS? Know the options available to gain customer insight in addition to customer surveys. For example, is “humanizing” research part of your effort to understand customers’ lives?

Effort Score 181

Effort Score Customer Journey Social Media Call Center 181

Kustomer

SEPTEMBER 3, 2020

The Importance of Listening in Every Stage of a Customer’s Journey. Another useful tactic to adapting in a new market is understanding how the customer communicates in various stages of their experience. As the market and customer changes, companies change. Employees and How to Take On the New CX World.

Marketing 52

Marketing Effort Score Metrics Loyalty 52