Connections Innovation Rewards Programs Sports 
BlueOcean
DECEMBER 13, 2022
Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. But the scale of Prime is virtually inimitable.
Inbenta
JUNE 30, 2021
Some of the great features: It is connected with the Airlines systems. TravelClub is the leader reward program in Spain with over 6 million subscribers. It serves as a platform to buy and sell tickets to different events like sports matches, music concerts and theater plays, among other activities. . TravelClub.
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PK
MAY 12, 2020
The most successful and effective loyalty programs are those which offer benefits beyond transactional discounts and rewards, such as experiences and content that build a connection and brand equity with your customers. members of its loyalty program, marking a 16 percent year-over-year increase. million active U.S.
Currency Alliance
NOVEMBER 14, 2019
Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.
Currency Alliance
FEBRUARY 26, 2019
Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.
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