BlueOcean

DECEMBER 13, 2022

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. But the scale of Prime is virtually inimitable.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

NOVEMBER 7, 2016

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 Best of all, it works.

Sports 167

Sports Rewards Programs Transportation Books 167

PK

MAY 12, 2020

The most successful and effective loyalty programs are those which offer benefits beyond transactional discounts and rewards, such as experiences and content that build a connection and brand equity with your customers. members of its loyalty program, marking a 16 percent year-over-year increase. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Inbenta

JUNE 30, 2021

Some of the great features: It is connected with the Airlines systems. TravelClub is the leader reward program in Spain with over 6 million subscribers. It serves as a platform to buy and sell tickets to different events like sports matches, music concerts and theater plays, among other activities. . TravelClub.

Insurance 105

Insurance Airlines Travel Healthcare 105

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Your loyalty program: set the trends for 2021. References. [i]

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. demonstrating environmental responsibility.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58