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What is relationship marketing: examples and strategies

BirdEye

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Increase sales – Existing customers trust your brand and know your products, so they’re more likely to continue purchasing and engaging with your business. Why does relationship marketing work?

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

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The complete guide to small business consulting

BirdEye

This focus area can be sales, finance, marketing, HR, and niche operations. Although certain weeks or months may yield record-breaking results, there may be distressing indicators such as declining sales or cash flow issues, or an inability to expand at the desired rate. Demotivated workforce and high staff turnovers.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Sales revenue Business health is invariably measured by revenue. But measuring your sales revenue accurately can tell you a lot more. You can understand the efficiency of your marketing teams, sales teams, product-market fit, and business growth from this marketing KPI. How to track sales revenues better? Regular cadence.

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How Turkey’s largest conglomerate is listening and acting to help employees during the COVID-19 crisis

Qualtrics

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. Koç Academy also organized public online seminars with coaches who are experts in people management to guide the remote-working managers. So far, more than 1.35 million times.

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