ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

2022 65

2022 Article Loyalty Programs Customer Service 65

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Overcome short attention spans by enabling consumers to quickly move from stage to stage in games.

Loyalty Programs 106

Loyalty Programs Loyalty Consumers Retail 106

Ecrion

SEPTEMBER 3, 2020

You can use text campaigns to send visual elements, respond to customer inquiries, send reminders, updates, and information about loyalty programs. Video has proven to be one of the most effective forms of engagement with online customers. SMS or text messaging is an easy and low-cost way to engage with customers.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

Lumoa

JUNE 26, 2023

Leverage personalized marketing Personalized marketing is generating big numbers, with 76% of consumers preferring brands that personalize. Building an omnichannel experience helps you access customer data from all your touchpoints. Each stage can be separately rated by consumers, giving a more holistic view of customer satisfaction.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Pointillist

JUNE 15, 2018

Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. An advanced identity matching approach will compare the values in customer identifiers (such as email address, loyalty card number, cookie ID, etc.)

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Storyminers

AUGUST 21, 2018

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. In-Store and Online Experience. Send Targeted Emails. Create an in-Store App.

Customer Experience 49

Customer Experience Social Media Advertising Return on Investment 49

Storyminers

AUGUST 21, 2018

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. In-Store and Online Experience. Send Targeted Emails. Create an in-Store App.

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40