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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again. True loyalty programs make customers feel special and connected to the company.

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Your ‘Must Have’ Features For Successful Online Shopping

Beyond Philosophy

The report found three features online shoppers deemed most critical to earning their business: Many return options, including in-store and shipping options; 87% said having multiple return options would make them more likely to buy a product online. For example, the incentive for the loyalty program could be a good discount.

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming.

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How Can Big Data Improve Customer Experience?

SurveySparrow

It’s like having a tech guru on standby, ensuring a smooth online experience. Big data helps create these bespoke experiences. Enhanced Loyalty Programs Big data helps companies fine-tune their loyalty programs. What are the benefits of improving customer experience?

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The Essential Guide to Digital Customer Engagement

Ecrion

You can use text campaigns to send visual elements, respond to customer inquiries, send reminders, updates, and information about loyalty programs. It’s more important than ever to have an edge on your competition, especially online. SMS or text messaging is an easy and low-cost way to engage with customers. Social Media.

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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. An advanced identity matching approach will compare the values in customer identifiers (such as email address, loyalty card number, cookie ID, etc.)

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

But some purchase processes are complicated, decreasing customer satisfaction and loyalty. A high CES indicates an effortless purchase process and is ideal for a successful omnichannel customer experience. Neiman Marcus , a luxury brand retailer, uses personalization to improve their online experience.