article thumbnail

5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Beautiful customer journey maps are easy to find. I love the idea of mapping out the journey for your customers.

article thumbnail

A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

Does it drive the next best action, or leave them scratching their heads and dropping out of the journey? Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. Do you have a customer journey map?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Keynotes, Coaching and Executive Workshops. Kicking off the year or the quarter or the sales meeting with a workshop on how to better focus on customers is a great way to move the needle quickly. Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping.

article thumbnail

How to Know if Your CX Strategy Is Fake

Experience Investigators by 360Connext

I’m a big believer in mapping the experience. But I’ve seen this become the latest shiny thing in customer experience. Hold a workshop! Customer journey mapping is not the problem. It should be a living, evolving way to understand your customer’s journey both today and in the future.

article thumbnail

Customer Experience Digitization: 7 Strategies to Get The Best Results

Lumoa

As companies interact with digital customers through various channels, from mobile to social, providing a personalized and seamless customer journey for each customer is becoming increasingly important. In the digital age, CX touchpoints, such as chatbots and online forms, are crucial in shaping customer perceptions.

article thumbnail

Recreating Dealer Magic in an Omnichannel World

Thunderhead

One CEO of the top five spoke recently of ‘end-to end’ online retailing of new and used cars – from research to purchase and finance, plus delivery and signatures: “It’s about making effortless journeys for customers, not complex processes”. UNLOCK BETTER AUTO CUSTOMER EXPERIENCES. Or open in a new tab).