Customer Journey ROI Touchpoint White Paper 
Comm100
JANUARY 14, 2020
According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. Create a digital roadmap for your customers’ journey.
Kitewheel
SEPTEMBER 16, 2019
Today it’s unlikely that any member of a business would not know that customer journeys and customer journey analytics are table stakes. Most companies realize that competing on customer experience is essential to lead the market. So what is a journey step in practice? Identifying Journey Steps.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ENGAGE.cx
OCTOBER 28, 2015
The whole idea behind attribution is to divide up credit for a conversion among the touchpoints preceding it, so a business can determine what marketing tactics are working and which are not. While MTAs are getting more and more sophisticated, they still have major drawbacks like: The attributed ROI does not take into account offline media.
Confirmit
MAY 29, 2018
Voice of the Customer programs are proven to help organizations retain customers, build better products, deliver better services, and systematically understand customer experience in order to drive change. Understand your customers’ expectations better. Evaluate (and prevent) the risk of your customers churning.
Solvvy
SEPTEMBER 17, 2022
Articles, white papers, and e-books. The key is to create a knowledge base that’s easy for your customers to search and use and that presents information clearly. For many customers, consistency must be a given. Enables Successful Customer Journeys. Understand Your Customers and Their Painpoints.
Expert insights. Personalized for you.
40 
Let's personalize your content