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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

According to the authors these are the four critical dimensions that businesses need to master to generate sustainable and significant improvements in CX excellence: A business is mobilised around a common vision; Customer journeys are mapped and prioritised for change; Measurement is owned by the frontline and linked to actions; and.

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What Does It Take To Shift To A Human-to-Human Way Of Doing Business?

Maz Iqbal

We may not be able to define-measure-calculate quality. Filed under: CRM , Culture , Customer Experience , Customer Philosophy , Leadership / Change / Transformation , Uncategorized Tagged: CRM , customer experience , customer service , human to human , quality , strategy.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Interview customers, analyze data from your systems, and gather analytics on web traffic, and more.