Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D.,

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

SurveySensum

JULY 4, 2023

Watch recordings of customer interactions by using tools such as Windows Clarity or Hotjar’s Session Recordings, to understand how and where your customers are interacting. This understanding of customer needs led to increased customer satisfaction, as subscribers were able to discover and enjoy content tailored to their interests.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Watch recordings of customer interactions by using tools such as Windows Clarity or Hotjar’s Session Recordings, to understand how and where your customers are interacting. Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Currency Alliance

MAY 9, 2019

Few brands have yet appreciated that, as this blossoming mobility marketplace becomes highly competitive, strategies and tools will be needed to capture this insight, maximize customer retention, and minimize CPA – not just in their existing spheres of control, but across every channel that funnels customers to their service and keeps them engaged.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

BirdEye

DECEMBER 8, 2023

By regularly sharing content and promotions and interacting with your audience, you stay top-of-mind when customers need carpet cleaning services. This can increase brand recognition, customer retention, and business growth. These creative concepts capture attention and leave a lasting impression on potential customers.

Marketing 57

Marketing Social Media Advertising B2B 57

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52