Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. What’s the Role of Points in Modern Loyalty Marketing?

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Alida

JANUARY 5, 2018

CMOs will turn this [year] into an opportunity to remould their organization to be customer obsessed, prioritizing talent that can conceptualize innovation and growth, and farming execution-oriented specialist work out to partners,” Michael Barnes, Forrester VP and research director, tells CMO. CX goes mobile.

2018 0

2018 Marketing Multi-Channel Advertising 0

Currency Alliance

MARCH 30, 2022

The ability to innovate with scant resources – and constantly leaning on others for help. The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. Innovating with scant resources.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

MAY 9, 2019

This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile. The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design. They really know how to engage with their users in a lighthearted and entertaining way. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. They really know how to engage with their users in a lighthearted and entertaining way. Foster Customer Loyalty: Plant the seeds of loyalty by implementing loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

BirdEye

DECEMBER 8, 2023

By exploring innovative advertisement ideas, the section aims to inspire carpet cleaning businesses to think outside the conventional norms. Customer loyalty programs: Implement loyalty programs rewarding repeat customers with discounts or exclusive offers.

Marketing 59

Marketing Social Media Advertising B2B 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Retently

MARCH 18, 2019

For example, the biggest initial selling point of Netflix was its simplicity – a great online entertainment service that saved you time. Unique, Innovative Products and Offers. Most of the brands we’re discussing in this article have an innovative value proposition. High Customer Loyalty and Word of Mouth Advertising.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133