Alida

JANUARY 5, 2018

CMOs will turn this [year] into an opportunity to remould their organization to be customer obsessed, prioritizing talent that can conceptualize innovation and growth, and farming execution-oriented specialist work out to partners,” Michael Barnes, Forrester VP and research director, tells CMO. CX goes mobile.

2018 0

2018 Marketing Multi-Channel Advertising 0

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design. They really know how to engage with their users in a lighthearted and entertaining way. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. Additionally, achieving the set goal demonstrates the team’s commitment to providing excellent customer service, reinforcing trust and loyalty among customers. Why are they leaving midway?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Currency Alliance

MARCH 30, 2022

The ability to innovate with scant resources – and constantly leaning on others for help. The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. Innovating with scant resources. Smart Shopper started simple….

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

MAY 9, 2019

Enter: loyalty marketing. This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Unique, Innovative Products and Offers.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

BirdEye

DECEMBER 8, 2023

Leverage social media platforms Social media management builds brand awareness and customer loyalty. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. Share reviews on your website Use reviews to improve Google ad performance 3.

Marketing 57

Marketing Social Media Advertising B2B 57

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58