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6 Email Segmentation Strategies for Higher Conversions 

Optimove

This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value. Psychographic Segmentation Psychographic segmentation categorizes customers based on psychological traits that impact their purchasing behaviors, such as personality, lifestyle, activities, and interests.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

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