Myra Golden

DECEMBER 15, 2019

My husband and I were sitting at the big boardroom table at the closing office. We’d just sold our first home, and we were now closing on our new home. We thought we were in great shape, but, something went wrong. The bank didn’t transfer the money for the purchase of our new home. I called our mortgage broker, who had handled every detail up to this point.

Banking 69

Banking Customers Management Article 69

Forrester's Customer Insights

DECEMBER 15, 2019

Many leaders are saddled with technical debt from old ERP systems that do not support the modern digital business. But, a new generation of products promise to re-invent ERP by providing high innovation, easy ability to adapt to your business needs, and AI embedded in every major business process. These next-generation, digital operations platforms […].

Customer Experience 26

Customer Experience Innovation Customers 26

Optimove

DECEMBER 15, 2019

Optimove announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data. The post Optimove Uses Snowflake to Provide Brands with Direct Access to All Their Unified Customer Data appeared first on Optimove.

Brands 52

Brands Customers 52

SurveySparrow

DECEMBER 15, 2019

With thousands of articles written on good customer service, anyone would assume that modern-day customers ask for the moon. It is so not true. Your customers, no matter what their account size is, will be more than happy if the product/service they purchased from you is in line with their expectations. If you look at it objectively, that is all the average customer cares about.

Customer Service 91

Customer Service Omnichannel Customer Service Strategies Feedback 91

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Optimove

DECEMBER 15, 2019

The post Treat Every Customer Campaign as a Marketing Experiment appeared first on Optimove.

Marketing 40

Marketing Customers 40