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The 5 Biggest Mistakes in SMB Online Service

Help Scout

Back in the old days, customer service meant talking face to face with people who came into your storefront. Real-life interactions were the original support conversations, and doing customer service this way is something people have done forever. By contrast, online service is quite new. Lack of responsiveness.

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Growing Brands By Empowering Communities

Help Scout

We believe customer service professionals are the experts. No one knows how to create value better than the person who spends all day hearing from your customers and about your product. Each customer support professional knows exactly what your community wants — and what they don’t want. Celebrate their customers’ craft.

Brands 40
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ICYMI: Our Favorite Reads From 2018

Help Scout

Sales as a Service. In this post, he outlines how we developed a sales process that puts customers first: “We were determined to avoid any sales experience that left customers with a bad taste in their mouth. Piece of cake, right?”. It took us awhile to get over the concept of sales feeling a little icky.

2018 40
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A Year of Experiments

Help Scout

We wanted our customers to know we were working on a new product — one that had the potential to change their business in a positive way. We also wanted potential customers to know we were developing a chat product. On our customer support education platform HelpU , we’d settled into a regular article-publishing schedule.

2018 40