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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

(Retail Customer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey.

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The Essential Guide to Digital Customer Engagement

Ecrion

Customer engagement has always been a key element of any business marketing strategy. While email marketing is one of the oldest forms of digital marketing , it is still one of the most effective. Don’t miss the opportunity to optimize your email marketing campaign to boost digital customer engagement. Newsletters.

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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. The company has always invested heavily in using technology to improve customer retention. By Swati Sahai. What’s better than acquiring one new customer?

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How Can Big Data Improve Customer Experience?

SurveySparrow

It’s the key to understanding customer behavior, market dynamics, and business opportunities. Let’s see how it is used: Personalization: Big data drives personalized marketing and content, offering tailored experiences based on individual preferences. Big data helps create these bespoke experiences.

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Customize Your Customer Experience For Each Generation

Storyminers

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? Send Targeted Emails.

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. In-Store and Online Experience.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. You can also achieve similar figures by building an omnichannel customer experience tailor-made for your business. Optimize for mobile 5.