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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119
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QR Code Marketing for Mobile First Brands 

Optimove

million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. A frictionless user experience. Long and short? The result?

Brands 52
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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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Creating a unified customer experience in middle-market banking

West Monroe

Middle-market banks have historically employed a fragmented digital strategy to improve back-office efficiency, focusing on sales enablement and client servicing. This was coupled with a variety of offerings that still relied on in-person interaction to achieve optimal experiences for customers.

Banking 52
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As Brick & Mortar Retail Bounces Back Where Does The Future Lie?

Beyond Philosophy

How can these retailers benefit from the new technologies? ” However, the effects of the pandemic linger as the market, and brick-and-mortar experiences have changed. The new skills and technologies business developed with digitalization have changed how people shop at a fundamental level.

Retail 160
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[On-Demand Webinar] Customer Experience is the New Marketing

iPerceptions

With the rapid adoption of technology, customers now know more about your products, services and pricing than you do, and their expectations are higher than ever. CMOs recognize that the customer experience is emerging as the new marketing and are turning to customer experience analytics to optimize the online experience.

Webinar 75
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SAP CX Live Munich Recap: 3 Universal CX Challenges for Big Brands

Experience Investigators by 360Connext

Our need to understand and react to customer data has advanced faster than the technology used to collect it. Smith who is categorized in our marketing campaign software as a “lapsed customer” is the same John Smith who has a policy with our sister brand, who Mr. John Smith views as the same company.

Brands 160