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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119
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STEPPING OUT WITH CUSTOMER JOURNEY ANALYTICS

inQuba

The COVID 19 crisis has dramatically changed customer journeys and what brands need to do to analyse and understand them. The traditional tools and methods associated with customer journey mapping are falling short in terms of providing a realistic and up to date view of an individual customer’s journey.

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Digital Experience: Meeting Customer Expectations

InMoment XI

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. But with the advent of the information age and the communication technologies that support it, a new facet of customer experience has emerged: digital experience.

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Creating a unified customer experience in middle-market banking

West Monroe

Middle-market banks have historically employed a fragmented digital strategy to improve back-office efficiency, focusing on sales enablement and client servicing. This was coupled with a variety of offerings that still relied on in-person interaction to achieve optimal experiences for customers.

Banking 52
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As Brick & Mortar Retail Bounces Back Where Does The Future Lie?

Beyond Philosophy

How can these retailers benefit from the new technologies? ” However, the effects of the pandemic linger as the market, and brick-and-mortar experiences have changed. The new skills and technologies business developed with digitalization have changed how people shop at a fundamental level.

Retail 160
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Digitizing Customer Experience: Best practices for Healthy Online CX

SurveySparrow

Well, it’s all about leveraging the power of digital technologies and channels to enhance customer interactions, streamline processes, and create personalized experiences throughout the entire customer journey. We’re talking about websites, mobile apps, social media, online chat, and more!

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Get Ready to Personalize & Optimize Your CRM Campaigns Across ALL Customer Touchpoints

Optimove

Optimove and Dynamic Yield are pleased to announce a strategic integration that allows your brand to ensure each customer receives the optimal marketing treatment across all channels. The partnership unlocks the personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle.