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Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” Customer loyalty program data. Returning customers tend to spend more at restaurants than new guests do.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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