perspectives in-brief the-power-of-tying-innovation-directly-to-your-organizations-strategy 
Gainsight
FEBRUARY 13, 2023
This article was originally published in TechHQ in two parts: Data insights drive Zoom innovation and Zoom—the next generation. JM: You’re right in that that’s probably how lots of people think of Zoom, but we always want to innovate, and we want to do it at breakneck speed. What can a customer success platform add to its offering?
Currency Alliance
APRIL 10, 2021
As CEO, the time you can dedicate to your loyalty program is probably close to zero. The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. Uncover the mountains of gold in your mid-long tail customers. Nobody granted those loans on a whim.
Currency Alliance
FEBRUARY 10, 2021
The scale of your business may (or may not) allow you to create billions in additional enterprise value from loyalty marketing, but this discipline should be contributing between 10% and 30% of your recurring EBITDA, and probably have lower cost in accelerating earnings than almost any other part of the business.
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