brands-marketing 
Braze
APRIL 18, 2024
To help marketers support more effective retention programs, we’ve highlighted three strategies from brands that have successfully reduced customer churn by embracing a thoughtful, retention-focused approach to customer engagement.
Beyond Philosophy
APRIL 18, 2024
He has a lot of resources regarding this area of personalization and suggests it is time marketers put the customer back into the personalization. Not all marketers using personalization or email are lazy. The brand and your relationship with it might make a difference, too. He recommends looking at your spam emails. Click here.
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Optimove
APRIL 18, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
Optimove
APRIL 18, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.
Optimove
APRIL 18, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
Daniel Group
APRIL 18, 2024
Our survey database has well over one million completed B2B customer surveys from customers in material handling, construction equipment, bus and truck, and various other industrial markets. This analysis covers 600,000 surveys from 2008 in one vertical market. In revisiting our interview history we discovered key metrics.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Brands that connect with customers on a personal, emotional level will be more successful than others. 10 Ways to Humanize Your Brand. 10 Ways to Humanize Your Brand.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
Advertiser: Vanilla Forums
What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand.
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A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
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