2001 Feedback Marketing ROI 
PeopleMetrics
MARCH 4, 2020
Closing the loop arguably drives the greatest ROI with VoC programs. Resolving Issues = ROI. In my experience, loop closing makes transactional VoC the anti-market research. The market research community did not get it or like it. That might look like anything from a sincere apology to a discount or full refund.
PeopleMetrics
MAY 24, 2018
After months of brainstorms , meetings, late nights and deadlines, I am thrilled to announce that my first book, Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold , will be available for purchase on Amazon starting Tuesday June 19th, 2018. Many companies collect customer feedback, but very few act on what they hear.
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PeopleMetrics
FEBRUARY 21, 2018
Customer Experience often lives within Marketing, but that doesn't necessarily mean that the two are always aligned. There is even more room for disparity when CX lives in departments other than Marketing. At PeopleMetrics, we advise our clients to bring customer experience together with marketing. Know Your Meme.
PeopleMetrics
MAY 28, 2020
Setting up a process and using a professional alert management system to continuously follow up with at-risk customers will generate ROI on your VoC investment. However, if you want an even bigger ROI and to reduce the chance of churn across all of your customers, implement root cause analysis (RCA) on each and every recover alert.
PeopleMetrics
AUGUST 7, 2019
For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). 2016) that provides compelling ROI evidence that CX matters, including the ability to charge a higher price when you deliver a better customer experience. Look inside at CLV to determine ROI.
PeopleMetrics
JANUARY 28, 2021
My name is Madeline, and I am the Marketing Manager here at PeopleMetrics, and I joined the team in 2017 - just about four years ago. I joined in 2001 when I started the company on January 26, 2001 - so it's 20 years today the company was founded. I came from more of a traditional market research background.
PeopleMetrics
MARCH 16, 2020
Taking action on an individual customer response to a survey about a recent experience is the most direct evidence of ROI for VoC programs. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Alerts allow companies to recover lost customers, recognize star employees and generate new leads.
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