Remove 2002 Remove Marketing Remove NPS Remove Social Media
article thumbnail

3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

Events 59
article thumbnail

3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

Events 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

Events 18
article thumbnail

Developing Surveys to Boost Customer Retention Through Actionable Data

GetFeedback

Customer retention is a leading critical performance indicator for companies in 2002, and for good reason. Engage with NPS Detractors to boost retention. While developing surveys around Net Promoter Score (NPS) results, it’s definitely important to engage with your Promoters (loyal customers with high retention rates).

article thumbnail

Three Ways to Turn Data Into Experiences – Webinar

CX Workout - Ideas Blog

StoryMiners was founded in 2002. Those are the kinds of things that change games and move markets. Alex, I’m sure you’ve seen NPS surveys, you’ve probably seen raw analysis of social media tweets, you’ve probably gotten reports of customer comments. We work differently as well.

Webinar 40
article thumbnail

Three Ways to Turn Data Into Experiences – Webinar

CX Workout - Ideas Blog

StoryMiners was founded in 2002. Those are the kinds of things that change games and move markets. Alex, I’m sure you’ve seen NPS surveys, you’ve probably seen raw analysis of social media tweets, you’ve probably gotten reports of customer comments. We work differently as well.

Webinar 40
article thumbnail

Three Ways to Turn Data Into Experiences – Webinar

CX Workout - Ideas Blog

StoryMiners was founded in 2002. Those are the kinds of things that change games and move markets. Alex, I’m sure you’ve seen NPS surveys, you’ve probably seen raw analysis of social media tweets, you’ve probably gotten reports of customer comments. We work differently as well.