Remove 2005 Remove Customer Expectations Remove Marketing Remove Net Promoter Score
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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

In Acquia’s Customer Experience Trends Report surveying over 6,000 consumers worldwide, only 10% strongly agreed that ‘most brands meet their expectations for what they consider a good experience.’ In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer experience? I credit three events with the rise of our modern customer experience discipline. Event #1: Net Promoter Score ® arrived on the scene.

Events 59
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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer experience? I credit three events with the rise of our modern customer experience discipline. Event #1: Net Promoter Score ® arrived on the scene.

Events 59
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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer experience? I credit three events with the rise of our modern customer experience discipline. Event #1: Net Promoter Score ® arrived on the scene.

Events 18
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10 Ways to Build Customer Centric Organization

ProProfs Chat

Customer experience metrics have penetrated most organizations. But it is not just about customer satisfaction surveys or getting to track the Net Promoter Score although both can be part of the overall equation. That is your first step forward in adopting a more customer centric approach.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

These benchmarks can vary across industries due to differences in customer expectations and competitive dynamics. To understand this difference better, the 2023 Satmetrix Net Promoter Benchmarks report (for US consumers) provides detailed information on the NPS score of 192 brands in 23 industry sectors, covering 63,939 respondents.

NPS 52