Kerry Bodine

APRIL 30, 2019

Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” And it was dead simple to understand.

Events 59

Events 2006 Net Promoter Score 2007 59

Beyond Philosophy

DECEMBER 28, 2020

Over the next 30 months, Maersk improved its Net Promoter Score (NPS)® by 40 points and led to a 10 percent increase in shipping volumes. Today, the issue is how do these emotions manifest themselves in different markets, segments, and cultures. But the underlying strategic goal of the experience is still the same.

Culture 97

Culture Net Promoter Score 2005 Presentation 97

Comm100

MARCH 2, 2022

In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations. However, some organizations embrace this approach, investing just enough to not be in last place among their competition in the markets they serve.

Customer Expectations 52

Customer Expectations Net Promoter Score 2005 Customer Experience Management 52

C Space

FEBRUARY 11, 2020

Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm. Jason Robins, CEO, DraftKings: Betting on a New Market. Bernie Banks: Leadership is Influence. by Christina Stahlkopf (C Space) Skift.

Net Promoter Score 52

Net Promoter Score Customer Centricity 2005 Banking 52

Horizon CX

OCTOBER 2, 2023

The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. The companies in which I’ve worked at the frontline are all successful, respected brands, and profitable leaders in their markets.

Net Promoter Score 52

Net Promoter Score 2005 Retail NPS 52

SurveySensum

SEPTEMBER 8, 2023

To understand this difference better, the 2023 Satmetrix Net Promoter Benchmarks report (for US consumers) provides detailed information on the NPS score of 192 brands in 23 industry sectors, covering 63,939 respondents. In the study, they found that an increase of the NPS score by 7 points equates to a 1% growth in revenue.

NPS 52

NPS ROI Social Media Banking 52

Kerry Bodine

APRIL 30, 2019

Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” And it was dead simple to understand.

Events 18

Events 2006 Net Promoter Score 2007 18

Lumoa

JANUARY 23, 2018

Most companies collect feedback in some specific format, such as Net Promoter Score. Some companies use other metrics , such as Customer Effort Score or Customer Satisfaction. A study done in London School of Economics in 2005 found that 7 point NPS increase led to an average 1% revenue increase.

NPS 121

NPS Financial Feedback Net Promoter Score 121

ProProfs Chat

DECEMBER 23, 2019

But it is not just about customer satisfaction surveys or getting to track the Net Promoter Score although both can be part of the overall equation. These solutions have their own set of inherent flaws because they do not direct you towards the issues or delights of what helps you arrive at this score.

Customer Centricity 96

Customer Centricity Customer Journey Mapping Customers Culture 96