Comm100

FEBRUARY 13, 2018

Many managers would say yes – the concept of delighting customers to cement loyalty has been ingrained into many people’s thinking, and has become such a commonly held belief that many organizations do not even question it. In 2005, Bain & Company surveyed 362 firms. Does customer delight lead to customer loyalty?

Call Center 41

Call Center 2005 Social Media Loyalty 41

Michel Falcon Experience

APRIL 13, 2023

You were the 14th employee at 1-800-GOT-JUNK managing company culture when your company’s growing. It needs to then become the leadership team and then it needs to become the mid-level managers and then it needs to become the frontline staff. And that’s true of any investment in the company, right?

Culture 60

Culture 2003 ROI Leadership 60

Natalie Petouhof

MARCH 6, 2017

I’ve written return on investment models for the value of human capital. She joined Google in 1999 as the company’s first marketing manager and led the initial development of several key consumer products including Google Images and Google Books. Earlier, he worked as a management consultant for McKinsey & Company.

Culture 40

Culture Competitive Advantage 2015 2012 40

Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” Vanderhook said, “We’ve seen return on investment improve by a factor of 10 or 20.”

2011 65

2011 Advertising 2005 2015 65