2007 CEM Consumers Net Promoter Score 
Beyond Philosophy
NOVEMBER 10, 2014
In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. By comparison, the S&P 500 returned only $93, a 7-percent loss.
Beyond Philosophy
JUNE 4, 2015
From Products to Customers to the Human Spirit, noted marketing scholar Philip Kotler recognized that the new model for organizations was to treat customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Kotler picked up a theme that was articulated in the 2007 book, Firms of Endearment.
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