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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. In both the US (93%) and Canada (97%), respondents associate much importance with the Loyalty reward offer.

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Connecting Your Brand with the New Generation

Second to None

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. But Millennials are being overtaken by the new cohort in town.

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Connecting Your Brand with the New Generation

Second to None

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. But Millennials are being overtaken by the new cohort in town.

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Why headless loyalty is better for customer engagement

Currency Alliance

To understand headless loyalty, it helps to understand headless commerce (but if you already understand headless commerce, you can click here to go straight to the section on headless loyalty). Until around 2010, they were fairly monolithic systems where the front-end website was tightly integrated into backend servers.

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Evolution of Customer Success: Past, Present, and Future

SmartKarrot

Fasten your seat belts as we begin the journey of customer success right away. Here is what we will be delving into today: Customer Success: Past. Customer Success: Present. The Customer Success Funnel SaaS and Mobile Apps Cloud and its Phenomenal Impacts. Customer Success – Past. Read on and enjoy!