InMoment XI

MARCH 20, 2024

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. Revamping Customer Insight with InMoment’s Partnership Recognising the importance of customer feedback and the need for an improved insight programme, Metro Bank partnered with InMoment to overhaul its approach.

Customer Centricity 260

Customer Centricity Net Promoter Score Banking 2010 260

GetFeedback

JULY 25, 2018

trillion in revenue is up for grabs as “always on” consumers look for brands mastering CX via various channels and touchpoints. What’s more: since 2010, Accenture data shows the switching economy has increased more than 29%—and only 11% of U.S. Closing the Feedback Loop. Part one: Leverage support feedback.

Omnichannel 150

Omnichannel Net Promoter Score E-support E Commerce 150

Hello Customer

JANUARY 6, 2022

In fact, there are numerous touchpoints throughout the buyer’s journey where companies can send out this type of survey. After all, a score remains just a score if you don't know what drives it. With the publishing of an HBR article titled Stop Trying to Delight Your Customers in 2010, the Customer Effort Score gained traction.

Effort Score 98

Effort Score Net Promoter Score Touchpoint Metrics 98

ijgolding

FEBRUARY 26, 2019

So with the future health of the business at stake, it’s worth knowing how to keep each customer, and that’s where customer feedback comes in. But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Customer feedback is broken.

Feedback 85

Feedback Financial Measurement Customer Satisfaction 85

InteractionMetrics

JUNE 19, 2023

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. Test : End where you started: with the consumers.

Loyalty 52

Loyalty Net Promoter Score Touchpoint E Commerce 52

Comm100

APRIL 12, 2018

Many customers will be happy to answer when asked to provide feedback. If you make decisions using this feedback, it is far easier to keep long-term customers. Real-Time feedback – Because of the simplicity of CSat surveys, you can use them to ask about certain aspects of your business and get instant feedback.

NPS 62

NPS Measurement Customer Experience Net Promoter Score 62

Lumoa

JUNE 28, 2018

For the company, measuring customer success at each customer touchpoint is crucial. The Net Promoter Score (NPS) is the metric #1 when it comes to Customer Experience Management at HubSpot (here’s why you might also want to implement NPS ), yet Customer Effort Score (CES) or Customer Satisfaction Score (CSAT) are frequently used as well.

Customer Centricity 64

Customer Centricity Culture NPS Net Promoter Score 64