Natalie Petouhof

SEPTEMBER 1, 2016

If a consumer’s flight gets delayed or she receives terrible food brought to the table, she might post on Twitter, Facebook, Instagram, Snapchat, and Yelp within minutes of the incident. The business results (cost savings or revenue generation) or the return on investment (ROI) for the social customer care initiative.

ROI 45

ROI Social Media Airlines Customer Service 45

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. February 2006.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

BirdEye

APRIL 24, 2023

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. B2C marketing, on the other hand, targets individual consumers with diverse needs and preferences. Why is digital marketing important? There are several reasons why it’s important.

Marketing 93

Marketing Social Media B2C Advertising 93

Natalie Petouhof

FEBRUARY 11, 2016

Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. So why would Time Inc do that?

2011 65

2011 Advertising 2005 2015 65

Comm100

NOVEMBER 13, 2022

One survey found that 90% of consumers now rate an immediate response as either “important” or “very important” when they need a customer service question answered. . The efficiencies of live chat also mean a high return on investment (ROI) for the technology. ” – Richard Branson, COO of Tangerine .

Customer Service 75

Customer Service Omnichannel Social Media 2021 75

Experience Matters

APRIL 7, 2015

We work with global 5,000 clients to create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. We are inspired by their innovative work and amazing results! Rant and Rave.

2015 97

2015 Multi-Channel 2014 CEM 97