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The Basics of Customer Journey Mapping

PeopleMetrics

Over 150 customer experience professionals completed a PeopleMetrics online assessment about the presence, or absence, of customer-centric practices in their organizations. However, one exception to this stagnation in activities exists: the practice of customer journey mapping. mark or memory.

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Top 10 Customer Experience Posts of 2020

Kerry Bodine

Because as it turns out, customer experience is even more important during a pandemic than it ever was before. For years, I’ve had a list of external triggers — like the introduction of a new technology or a stock market crash — that should prompt you to reexamine how your customers’ needs and expectations are changing.

2020 90
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14 Worthy Customer Experience Reads for 2014

CX Journey

Image courtesy of ilya vinogradov How much progress did you make with regards to improving the employee experience and the customer experience this year? Did you stick with all of your CX resolutions for 2014? As we wrap up 2014 and say "Cheers" to another year, I thought it would be fun to take a look back on the year.

2014 66
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Report: Lessons in CX Excellence, 2015

Experience Matters

The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award.

2015 108
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Are You Creating a Journey Map or a Lifecycle Map?

Touchpoint Dashboard

Today’s post is a modification of one that Annette wrote for CX Journey™ on September 23, 2014. What’s the difference between a customer experience lifecycle map and a customer journey map? Blog customer experience Experience Map Journey Map lifecycle map Touchpoint Map'

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Transforming the Customer Experience with Big Data

CX Journey

It appeared on their blog on March 17, 2014. and how is it used to deliver a great customer experience? Data Sources Any initiative to improve the customer experience will be unsuccessful without understanding the customer and his needs. What is big data? Data must be centralized. Data must be socialized.

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6 Tools to Create a Clear Line of Sight to Customers

CX Journey

I originally wrote today''s post for InsideCXM , where it was published on April 2, 2014. Do your employees have a clear line of sight to your customers? In this case, the target is the customer and the customer experience. I have modified the post slightly since then. First, what does "line of sight" mean?