Remove 2017 Remove Customer Expectations Remove Loyalty Programs Remove ROI
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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50
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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45
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How & why to restart your Voice of Customer program

Thematic

Collection of customer feedback – Using methods like surveys, etc. to gather information from your customers. Analysis – Analyzing responses to uncover trends, themes and customer expectations. And the most common activity for VOC teams is defining customer experience metrics , and this became even more popular [in 2017].

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Why headless loyalty is better for customer engagement

Currency Alliance

It’s a model which has really taken off in the past couple of years because it allows brands to enable, measure and monetize consistent customer experiences: whether that’s on social media, in a marketplace, on a direct-to-consumer channel, or elsewhere. Because customers use multiple channels at the same time when interacting with a brand.

Loyalty 59
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50+ Customer Experience Statistics for 2020

ProProfs Chat

Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics. Customer Experience ROI Statistics. Customer Experience Through Social Media. Customer Experience & Engagement Statistics.

2020 66
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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Personalize engagement using information about the customer and where they are in their journey. Your customers expect personalized experiences driven by their current preferences and recent interactions. For example, you could automatically communicate with a customer via their preferred communication channel (e.g.