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Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit

Alida

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. As predicted by Gartner , 89% of businesses will compete primarily on customer experience by 2017.

2017 172
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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50
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5 Top Customer Service Articles for the Week of August 28, 2017

ShepHyken

One of the most important aspects of doing business for almost any company is customer service. In order to develop a loyal customer base and thrive, companies often need to go above and beyond customer expectations. company claims to prioritize customer needs, only a few are able to do so successfully.

2017 80
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3 Ways Your SMB Can Foster Loyalty with a Human-to-Human CX

Oracle

In an age of personal data sharing, customers expect the companies that acquire their data to benefit or improve the services and products they receive. Personalization, priority access, exclusive benefits, and discounts, are all ways of using data to enhance a customer experience. Building Trust with an H2H CX.

Loyalty 56
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Top loyalty trends for 2018 and what they mean for brands and customers

Currency Alliance

And, of course recent studies have claimed that one of the primary reasons for Amazon´s rapid growth is based on a very broad degree of trust from customers. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way. Top loyalty trends for 2018: No.1

2018 49
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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. Over 60% of them managed relatively large operations with more than $1 billion in annual revenue.

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How a more emotional customer experience can transform loyalty

Currency Alliance

If brands care about the value they offer to customers and embrace this trend of tapping into customer emotions, then they’ll have the opportunity to transform their loyalty programs for the better. The two types of loyalty. Tapping into customer emotions has been key for advertisers for the last 150 years.

Loyalty 40