2017 Customer Engagement Customer Expectations Loyalty Programs 
Currency Alliance
NOVEMBER 7, 2017
Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Re-engaging the 80%.
Currency Alliance
MAY 20, 2024
Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.
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ReviewTrackers
MAY 8, 2017
Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.
Currency Alliance
MARCH 9, 2021
It’s a model which has really taken off in the past couple of years because it allows brands to enable, measure and monetize consistent customer experiences: whether that’s on social media, in a marketplace, on a direct-to-consumer channel, or elsewhere. Because customers use multiple channels at the same time when interacting with a brand.
Currency Alliance
JUNE 19, 2019
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. ING Direct is one of those brands. Kudos to them.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
Tricia Morris
MAY 31, 2016
Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Pombriant notes that McKinsey recommends automation, proactive personalization, contextual interaction and journey innovation as four key pillars to achieve customer loyalty.“
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